Contemporary brand identity and digital experience
↓With a background in software engineering and graphic design, and currently pursuing a dual masters at Cornell in Information Systems and Human-Computer Interaction, I design from New York and work worldwide.
I approach every project as a structured system -- where identity, digital presence, and experience are developed together, not in isolation.
Services include:
Every identity is developed with structure, clarity, and long-term consistency in mind.
A curated selections of my work, vary from brand identities to experimental brand pop-up concepts
Agencies I've worked with
Brand
Startup
Eufolio is the go-to curated platform for early-stage funding in Europe, connecting the continent's most promising startups with qualified investors actively looking to back them.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Marketing Applications · +1
Brand
Startup
Role: In-house Creative Director SKULPT operates as a brand partner for early-stage startup founders. We guide them through curated workshops and the steps it take to create a brand identity.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Marketing Applications · +4
pop-up
Concept Case Study
Muji, known for its minimalist philosophy and timeless designs, aimed to celebrate the simplicity and durability of its pen lines through an experiential pop-up event. We hosted a pop-up project that integrated typewriter that combines analog and digital elements, allowing users to draw brushstroke on a digital canvas by pressing the keys.
Interaction Design · Experiential Campaign · Creative Technology
App
Rice Designathon
SeekDeep is an AI-powered journaling app designed to help users engage in self-reflection, retrospection, and emotional tracking in the digital age. By analysing past journal entries, the AI generates personalised prompts to encourage deeper self-awareness and mindfulness.
User Interface Design · UX Survey
App
version 1.0
Holdspace is a product I researched, designed and developed. It lets users upload their slides and use hand gestures to manipulate the materials. No more 'Can anyone see my slides?'
Founder · UI Design · UX Research · Brand Identity Designer · +1
Brand
Startup
Finexa serves working people who rely on small vehicles to get to work, many of whom have been excluded by traditional lenders or pushed toward predatory alternatives.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Pitch Deck Design · +1
pop-up
Concept Case Study
I created an immersive touch-sensitive painting paired with an augmented reality (AR) journey to highlight the essence of Marshall headphones: bold sound, dynamic energy, and a rich heritage.
Interaction Design · Sound art · Experiential Campaign · Augmented Reality