Book discovery call w/ JaclynHer practice lives in intelligent collaboration between human and machine. She believes technology should amplify, not replace; that no idea is impossible with enough care; and that craftsmanship is a form of respect. For her, design is about merging human and machine to spark imagination, deepen connection, and create experiences that feel alive.
What are you looking for?
↓Strategy and Imagination in equal measure.
Services include:
Every identity is developed with structure, clarity, and long-term consistency in mind.
A curated selection of my work, ranging from brand identities to experimental brand pop-up concepts.
Agencies I've worked with
Brand
Startup
Eufolio is the go-to curated platform for early-stage funding in Europe, connecting the continent's most promising startups with qualified investors actively looking to back them.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Marketing Applications · +1
Brand
Startup
Role: In-house Creative Director SKULPT operates as a brand partner for early-stage startup founders. We guide them through curated workshops and the steps it take to create a brand identity.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Marketing Applications · +4
Brand
Startup
Finexa serves working people who rely on small vehicles to get to work, many of whom have been excluded by traditional lenders or pushed toward predatory alternatives.
Visual Identity System · Logo & Icon Pack · Brand Imagery Direction · Pitch Deck Design · +1
Collateral Design
Hackathon
SheCodes Hackathon Vietnam runs across three cities to foster innovation among technologists. I led a design team of seven to create cohesive branding, social campaigns, and event merchandise—T-shirts, tote bags, lanyards—so the experience felt unified online and on the ground.
Branding & Visual Identity · Social Media Design · Merchandise Design · Event Collateral
App
Rice Designathon
SeekDeep is an AI-powered journaling app designed to help users engage in self-reflection, retrospection, and emotional tracking in the digital age. By analysing past journal entries, the AI generates personalised prompts to encourage deeper self-awareness and mindfulness.
User Interface Design · UX Survey
App
version 1.0
Holdspace is a product I researched, designed and developed. It lets users upload their slides and use hand gestures to manipulate the materials. No more 'Can anyone see my slides?'
Founder · UI Design · UX Research · Brand Identity Designer · +1
Website Redesign
Web Design
Liberty Electronics, a provider of electrical cable assemblies and wire harnesses for defense and commercial OEMs, needed a modern site that matched a refreshed brand. I led UX/UI design and development—from wireframes and updated branding to a bold, professional site that highlights their expertise and values.
UX/UI Web Design · Wireframing & Prototyping · Brand Guidelines · WordPress Theme Development
pop-up
Concept Case Study
Muji, known for its minimalist philosophy and timeless designs, aimed to celebrate the simplicity and durability of its pen lines through an experiential pop-up event. We hosted a pop-up project that integrated typewriter that combines analog and digital elements, allowing users to draw brushstroke on a digital canvas by pressing the keys.
Interaction Design · Experiential Campaign · Creative Technology
pop-up
Concept Case Study
I created an immersive touch-sensitive painting paired with an augmented reality (AR) journey to highlight the essence of Marshall headphones: bold sound, dynamic energy, and a rich heritage.
Interaction Design · Sound art · Experiential Campaign · Augmented Reality
Software
Digital Experience
Gesturism is an online digital painting interface that uses full-body movement and computer vision. Artists use their whole body to create on a digital canvas, for a more natural, expressive link between movement and art.
Full-Body Tracking · Creative Technology · Interaction Design · Software
Interactive activation
Concept
An interactive AI game for coffee shops and bakeries that turns wait time into a shared experience. Customers play together while waiting for orders—making the wait engaging instead of boring.
Interactive Installation · Game Design · AI · Software